# Getting started

Our custom API can be used by any platform. It's easy enough to get started. Grab some credentials by creating a custom api channel in your account.

#### Production

{% embed url="<https://api.cottoncast.com>" %}

{% embed url="<https://brands.cottoncast.com>" %}

We use a system of API endpoints, webhooks for near-realtime updates and javascript to create a seamless experience for your customers.